The network launched in June 1998 as the Lifetime Movie Network.[4] Variety praised the move as "capitalizing on the expected channel boom from TV’s conversion to digital distribution over the next few years."[5] However, it only reached 3 million of the 70 million pay-television subscribers in the U.S. at the time.[6]
The original format of the network consisted of longer blocks of made-for-television movies with limited commercial interruptions, airing twice a day.
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